How ALM Delivered a Multilingual WordPress Website Across 12 Languages

When one of our long-standing clients planned to launch a multilingual WordPress website in 12 languages, they needed more than translation. They required a localisation partner who could work alongside their marketing and development teams to deliver a fully functioning multilingual website without creating unnecessary manual work or compromising quality.

Client

Our client provides secure misconduct reporting solutions for multinational organisations, helping businesses create more transparent workplace cultures through confidential reporting systems.

As their international presence expanded, they needed a multilingual website that would communicate consistently with customers across Europe and Asia.

The Challenge

The project involved more than simply translating website content. The client’s WordPress configuration required a customised localisation workflow capable of managing a large volume of multilingual content efficiently.

The key challenges included:

• A WordPress configuration requiring a tailored localisation workflow.
• Twelve target languages, including Chinese, Japanese and multiple European languages.
• More than 80,000 words of website content.
• A requirement to maintain consistent terminology, tone of voice and brand messaging across every language.
• The need to preserve multilingual SEO across priority commercial pages.
• A proposed manual copy-and-paste process that would have required thousands of individual content transfers and increased the risk of errors.

Rather than treating the project as a straightforward website translation, ALM designed a localisation workflow around the client’s website architecture, content and international objectives.

Our Solution

Rather than manually moving more than 80,000 words between WordPress and translation files, ALM used localisation technology to create a structured content flow between the website, linguists, reviewers and development team.

Working closely with the client’s marketing and web development teams, we designed a workflow that automated content handling wherever practical while maintaining appropriate linguistic and quality controls.

Our approach included:

• Selecting and configuring the appropriate WordPress localisation connector to automate content extraction and reintegration.
• Building dedicated linguist and reviewer teams for each target language.
• Configuring extraction settings to ensure all relevant website content was captured correctly.
• Using Translation Memory and terminology management to maintain consistency across more than 80,000 words of multilingual website content.
• Creating multilingual SEO content for priority commercial pages, including local keyword research and localised metadata.
• Importing translated content directly back into WordPress rather than relying on manual copy-and-paste.
• Collaborating with the client’s developer to validate templates, layouts and language-specific functionality.
• Completing in-context linguistic review before launch to identify linguistic, formatting and functionality issues within the live website environment.

The Results

The project successfully delivered a multilingual WordPress website across 12 languages while significantly reducing the manual work associated with managing more than 80,000 words of website content.

• A complete multilingual website launch across 12 languages.
• Elimination of thousands of manual copy-and-paste actions.
• Improved translation consistency through Translation Memory, terminology management and structured localisation workflows.
• Localised SEO across priority commercial pages.
• Reduced implementation time by automating content transfer and integrating localisation more closely with the website development workflow.
• Close collaboration between localisation, marketing and development teams throughout the project.
• In-context review to help maintain a consistent multilingual user experience across every language version.
• A repeatable localisation workflow for future website updates, reducing reliance on manual content handling as the multilingual site evolved.

Why the Workflow Worked

No two WordPress websites are configured in exactly the same way. Different versions, themes, plugins, templates and developer implementations can all affect how multilingual content is extracted, translated, reintegrated and published.

For this reason, website localisation cannot always rely on a standard process.

ALM worked alongside the client’s marketing and technical teams to understand how the website had been built before designing the localisation workflow around it.

By combining specialist linguists, Translation Memory, terminology management, multilingual SEO, WordPress localisation technology and in-context review, we were able to reduce manual handling while maintaining control over translation quality, terminology and website functionality.

Supporting Ongoing Multilingual Websites

Websites continually evolve as organisations publish new products, services, campaigns, resources and technical information. Without an efficient localisation workflow, every update can create additional manual work for marketing, localisation and development teams.

A structured approach allows organisations to reuse previously approved translations, maintain terminology across new content and move website updates efficiently between their CMS and localisation workflow.

For organisations expanding internationally, multilingual websites therefore become ongoing localisation programmes rather than one-off translation projects.

By combining specialist linguists, multilingual SEO expertise and technology-enabled localisation workflows, ALM helps organisations manage multilingual websites more efficiently while supporting international growth.

Planning a multilingual website launch?

Learn how our Website Translation & Localisation Services help organisations deliver multilingual websites that combine accurate translation, localised SEO and technology-enabled workflows for international growth.