What are the key benefits of a website redesign?
Here are just some of the immediate and long-term benefits:
- Enhance user experience
- Drive organic traffic
- Improve SEO
- Make the site mobile friendly
- Boost brand image
- Increase conversions
- Break into new markets
A website is the storefront of a business or organisation. It’s the first point of contact for many potential customers or stakeholders. With this in mind, having a website that’s user-friendly, attractive, and optimised is non-negotiable.
A website redesign involves revamping the look, feel, and sometimes the functionality of a website. For businesses and organisations, it’s an opportunity to stay relevant and competitive in a digital landscape – which is moving faster than the speed of light.
Without wasting any time, let’s break down the key benefits in more detail.
Table of Contents
- 7 Website Redesign Benefits: Immediate & Long-Term
- 3 Examples Of Successful Website Redesigns
- How To Approach A Website Redesign
- Cost-Benefit Analysis Of Website Redesign
- The Benefits Of Website Redesign Vs. Maintaining An Existing Website
- Redesigning Your Website: It’s More Than A Facelift.
7 Website Redesign Benefits: Immediate & Long-Term
A well-executed website redesign isn’t just about aesthetics. Revamping your website can offer several benefits both immediately and in the long run:
1 – Enhance User Experience
A modern and intuitive design ensures that visitors can navigate easily and find the information or services they’re looking for. Improved layouts, faster loading times, and clearer calls-to-action contribute to a seamless user experience. This can help reduce bounce rates and keep visitors engaged for longer.
2 – Drive Organic Traffic
A redesign often includes the restructuring of website content, making it easier for search engines to crawl and audiences to read. Fresh content and a modern design can increase a website’s visibility, thus driving more organic traffic to the site. This can, in turn, result in more potential leads and sales.
3 – Improve SEO
Search Engine Optimisation (SEO) is crucial for visibility. A redesigned website with optimised images, faster load times, and well-structured content can rank better on search engine results pages (SERPs), making it easier for potential customers who align with your target market to find your website.
4 – Make the Site Mobile-Friendly
It’s no secret that a significant amount of website traffic comes from mobile devices. A redesign ensures that the website is responsive and provides a consistent experience across all devices. This can make it easily accessible to a larger audience.
5 – Boost Brand Image
A fresh, modern website communicates professionalism and credibility. It can enhance the brand image and make a business or organisation appear more trustworthy and appealing to prospective customers.
6 – Increase Conversions
With clearer calls-to-action, smarter layouts, and an intuitive design, visitors are more likely to take desired actions, whether that’s making a purchase, signing up for a newsletter, or filling out a contact form.
7 – Break into New Markets
Redesigning can also involve integrating content localisation services, making the website accessible to a global audience. When you tailor content to specific regions or languages, it enables you to expand your reach and tap into new markets that have a demand for your products or services.
3 Examples of Successful Website Redesigns
In May 2022, Airbnb announced a redesign that, according to CEO Brian Chesky, was the platform’s “biggest change in a decade”.
Airbnb’s website redesign focused on enhancing the user experience with larger images, clearer calls-to-action, and a more intuitive booking process.
In August 2023, Slack launched a new design to help users “focus and be more productive”.
Built for focus, Slack revamped its website with a fresh and vibrant design that better represented its brand ethos.
This goes to show that even established domains need a new lick of paint every once in a while.
Dropbox underwent a major redesign in October 2017.
Dropbox’s redesign aimed at simplifying the user journey. With a minimalist design and straightforward navigation, the website became more user-friendly, ultimately boosting user sign-ups and engagement.
How To Approach A Website Redesign
Define Goals & Objectives
Before diving into a redesign, it’s essential to outline clear goals. Whether it’s boosting sales, increasing newsletter sign-ups, or improving brand visibility, having defined objectives will guide the design process.
Focus On User Experience
User experience should be at the forefront of any redesign. This involves understanding the audience’s needs, preferences, and challenges and crafting a design that addresses these points.
Test & Iterate
Redesigning isn’t a one-time task. It’s crucial to gather feedback, test different designs, and make improvements continuously to ensure the design remains effective and relevant.
Partner With the Right Professionals
Partnering with specialists, like ALM Translations, ensures that content is accurately translated and localised, helping businesses connect with global audiences.
Cost-Benefit Analysis of Website Redesign
Website redesign involves costs related to design, development, content creation and localisation. These upfront costs can vary based on the scope and complexity of the project.
Despite the initial investment, a redesigned website can offer immense long-term benefits. This includes increased traffic, higher conversions, and an improved brand image – which will result in a positive ROI.
The Benefits of Website Redesign Vs. Maintaining An Existing Website
Improved User Experience
While maintaining a website ensures it remains functional, a redesign can significantly elevate the user experience, making it more intuitive and engaging.
Increased Traffic & Conversions
While an existing website might steadily bring in traffic, a redesign can lead to a substantial increase in organic traffic and conversions due to improved SEO and user experience.
Maintaining an outdated website can sometimes be more expensive in the long run due to potential lost sales or leads.
If you partner with the right specialists, an investment in redesign can often pay off in increased revenue and growth.
Redesigning Your Website: It’s More Than a Facelift.
Website redesign is more than a facelift. It’s an investment in a business’s future, ensuring it stays relevant, competitive and poised for growth.
If you are looking to break into new markets and tailor your content to a global audience, you should consider partnering with ALM Translations.
When it comes to achieving maximum online visibility globally, you need international SEO services with the support of localisation experts. Word-for-word translations won’t cut the mustard.
That’s certainly not an expression that would resonate with global markets. It’s subtle things like this that an in-market localisation expert will pick up on. They can fine-tune your website to ensure that it’s personalised on a market level, including the look and feel of the design itself.
Our award-winning team of in-market localisation experts can take the lead in adapting your content for different markets. Request a free quote from ALM Translations today.
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