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Translation is the driving force behind the automotive sector: here’s why…

Posted 16 December 2021

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The automotive sector has long been a key, established global industry and it’s easy to understand why considering the personal reliance (at least in the developed nations) we have on cars and the commercial necessity for lorries and other larger vehicles worldwide.

Historically, the automotive industry has always been a trend-setter for many standards in the global economy with some of the world’s largest and most recognisable brands such as VW Group and Mercedes Benz enjoying the limelight for over 8 decades.

Global vehicle production has been increasingly growing since 2009, and the boom is anticipated to continue thanks to high growth rates in South America, China and the Asia Pacific. The global auto industry sold 78.9 million automobiles in 2018, 75 million automobiles in 2019, and is expected to sell 59.5 million automobiles in 2022.

A case study in globalisation

The auto sector is a classical global industry. Research and development, manufacturing, assembling, consumption and servicing for the same car take place in different countries across the world. Individuals of various nationalities, different languages and different cultures work on the production of cars and use them all over the world.

The need to translate material in multiple languages systematically, accurately and consistently is clear with such broad audiences both in manufacturing and for those using automotive products.

Where does translation come into it all?

Automotive translation is a wide-ranging concept that plays a vital role in the auto industry across all phases ─ including design, engineering, manufacturing, assembly, production, sales and marketing.

Significantly, many aspects distinguish automotive translation services from other translation sectors due to the technical nature of texts and specialised workflows only found in this industry. It takes a true specialist to be able to meet the demands of this fast-moving sector.

Various types of automotive translation services

Although automotive translation is a broad concept that plays essential roles across the whole manufacturing and sales processes, we can roughly place it in five categories.

1- Design: Automotive translation services play a crucial role in connecting the multiple design teams, which usually comprise specialists speaking different languages. Besides, CAD designs and many other documents should be translated into numerous languages.

2- Manufacturing: Since cars are usually designed in one country and manufactured in other countries, the manufacturing stage requires high quality, accurate translation of the manufacturing guidelines, processes, and other pieces of related content, within specific deadlines.

3- Safety Documentation: In this field, it’s essential to translate a large amount of safety documentation to protect various workforces across the processes of design and manufacturing.

4- User Manuals: As per the instructions of governments and regulators across the world, auto businesses are legally required to provide all instructions and safety guidelines in multiple languages to protect the lives of drivers and the public.

5- Marketing Content: Like almost all industries, marketing materials should be translated into the languages spoken by the company’s multiple audiences to boost revenues in every target market. Moreover, if you want to go global and thrive in various overseas markets, you also need automotive localisation services that will consider the cultural nuances of new markets.

Automotive translation services usually cover a wide diversity of automotive documents that include:

  • User guides

  • Warranty documents

  • Motor repair manuals

  • Parts reference manuals

  • Owner’s manuals

  • Engine repair manuals

  • Transmission user guides

  • Automotive component repair guides

  • Engine repair guides

  • Exhaust-system installation guides

  • Battery assembly instructions

  • Brake system documents

  • Cooling system specs


Why Is It Important to Translate Automotive Content?

Like all critical industries such as roofing & construction, automotive companies need to connect with their target audiences to engage customers, increase sales and boost revenues.

More than just a translation agency, ALM’s Automotive specialists ensure your brand’s image is carefully considered and appropriately depicted within your target markets, and with our years of experience of working with some of the largest global players in this sector, our results speak for themselves.

Get in touch today with ALM to find out how our services can drive your marketing and production teams forward, no matter where in the world you are distributing your products.


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