Translation for marketing requires both a nuanced touch and an understanding of what will motivate consumers in your target markets. Get the messaging wrong, make a cultural faux-pas or underestimate the importance of localisation, and you risk damaging your brand’s reputation at a time when you are trying to do just the opposite.
Although English is a dominant business language, research shows that 75% of global consumers prefer to buy in their own language as they feel more confident about making a purchase.
At ALM Translations, we use only native-speaker translators, so you can be certain that your marketing collateral represents your original messaging in the voice of a local.
Beautifully localised translation is only half the story – ALM uses digital marketing experts from all around the globe to ensure local technical knowledge, such as how to optimise websites for your target market’s search engine preference (e.g. Google, Yandex or Baidu) or best foreign language keywords to use for your pay per click campaigns, is utilised to give your projects the edge needed to overtake your competition.
Our translation and marketing specialists are native channel experts, which means they know how to drive the best results from the most market-relevant digital platforms in order to support your brand’s growth.
Dealing with multilingual audiences can pose a challenge for brands that want to have a strong presence in all their target markets. Finding the right team can be challenging, especially when working with languages such as Chinese and Russian.
When building an internal marketing team isn’t feasible, or if a specialist is needed on a project-by-project basis, ALM has dedicated in-house professionals to drive your campaigns forward and produce exceptional results.
Benefit from our specialist multilingual experience in marketing and translation, including:
Make sure your website can be found by your customers across global markets.
Paid and display campaigns crafted by our native-speaker PPC specialists.