All English varieties being the same is a common misconception. An increasing number of companies are realising that clients and consumers prefer to read content created with them in mind. Research has been carried out to this effect, which is why many larger companies look for English editing and localisation services and can see the benefits.
ALM approaches localisation by studying your target markets and identifying how best to reflect your brand and products in those locales. Values, culture and context can vary hugely from country to country, so developing your English content to match its audience perfectly ensures you don’t inadvertently alienate any customers.
American English adapted for the UK market is our most commonly requested English localisation service. Aside from the obvious spelling and grammar variations, these markets have some extreme cultural differences, including how the language is used and how consumers interact with brands.
Providing English localisation services to some of the most successful companies in the world has resulted in outstanding audience engagement for our clients.
With many years’ experience of adapting (and where necessary completely re-writing) English content for all English-speaking audiences, ALM ensures the tone of voice, language style, cultural references, website images, product names and even colours used are optimised for the markets your business is currently or planning on trading in.
British English colloquialisms and cultural references won’t necessarily resonate with Australian audiences for example. In these cases, our localisation experts will create new copy which exactly matches the purpose of the original, whilst making it feel like it has a local voice.
ALM is proud to have an in-house and an external English localisation and editing team working hand in hand to make this possible for a wide range of applications including software and user guides, legal agreements, marketing collateral and product brochures.
Creative multilingual copywriting to maximise engagement with your target audience.
Tailor your English content for your audience to see increased ROI.