When it comes to e-commerce market share dominance, Google no longer holds the crown as the go-to platform for online customers. Amazon, eBay and smaller challengers for this space such as Overstock, Newegg, Zappos and AliExpress are all vying for the attention of buyers online.
Marketing your products to an international audience
Although Amazon and eBay are the largest online marketplaces in the UK and USA, the same can’t be said across the globe. For example, in China, Alibaba is currently the most successful marketplace, whereas in Japan, PayPay Mall is in direct competition with Amazon, which share roughly the same sized customer base.
Knowing how consumers shop across the world is crucial for ensuring your products get in front of the right people at the right time.
Understanding global markets, with native experience
Machine translation can be tempting, as at face value it provides a fast and easy solution to mass-translating product descriptions and ad copy. More often than not though, you will find auto-translated text is of poor quality or simply incorrect.
In an already overcrowded market, this can damage your brand reputation, drive customers to your competitors and result in poor sales figures.
ALM’s translators are native speakers, which means not only will product descriptions and ad copy perfectly match the consumers in each of your markets, but your campaigns will also be managed by experts who have first-hand experience of working with the most popular platforms used in every region, optimising listings for market-specific categories which can vary largely from country to country.
This means you can expect a higher click-through rate, better conversion rate and ultimately, the best possible return on your marketing spend.
