Building international communities with organic social growth
Successful multinational businesses invest heavily in developing their organic social presence for a good reason – it significantly improves their brand following and allows them to create an open dialogue with their customers.
This is especially powerful when speaking the language of your international audiences, and can transform your business from a faceless global entity to a locally recognised organisation with a high level of community buy-in.
Highly targeted advertising with paid social ads and boosted posts
Most social media platforms offer better targeting options than any other traditional or digital avenues combined. Interests, behaviour, affluence, location, and many other options can be customised to build the ideal audience for your product or service.
Unlike organic activities, paid social provides near-instant traffic and can be switched off when it’s not required, making it ideal for seasonal campaigns or launching new products. Being pay-per-click means it’s also easy to track results and ensure your ads remain profitable.
Localised content creation for multilingual social media
Every country is unique linguistically and culturally, so what might be a perfectly acceptable post in English may not necessarily translate well into other languages. At best, it won’t make sense, however at worst, this could offend your customers from a particular culture, and when you are dealing with several markets at one time, this risk is amplified.
The power of our international social media support lies in the local knowledge our experts bring to the table, including the way in which users consume social content across the globe.
Although Facebook, Twitter and Instagram are the most popular platforms in the west, Baidu’s social platform and VKontakte are far more mainstream in China and Russia, respectively. In Italy, Facebook is used mainly for promotions and competitions, making it unsuitable for long-form content.
Our team is made up of in-country, native-speaking social media managers who provide locally focused strategies and community management, integrated within your existing social media team or as a stand-alone entity.
Exponentially increase social media engagement with a voice tailored for each individual market to meet the demands of your target audiences.
