ALM Translations is an experienced partner for both large and small retail organisations, providing perfectly localised content to secure brand loyalty in markets both domestically and abroad.
Our experts will craft your brand’s advertising and communications to resonate on a local level with your target markets without diluting your core values and unique selling points in the process.
Transcreation for retail clients
As one of the most competitive sectors, brand campaigns require innovative and creative solutions to create awareness around products and services within international target markets. Unlike straight translation and localisation, transcreation places emphasis on creatively reforming content such as marketing collateral and slogans to create a more impactful response across sometimes very different cultures. For example, messaging around value may connect well with audiences in the United States. However, in Japan, an emphasis on luxury could garner a stronger response from consumers.
Developing retail strategies in overseas markets
While you may know and understand your domestic market inside out, ALM’s in-market expertise can prove to be an invaluable asset when establishing which foreign markets to consider, and, when the time comes, support the development of your retail strategies for each individual market.
Our in-market knowledge can also support your organisation with regulatory information and, of course, translate documents required for compliance purposes.
Who do we work with in the retail sector?
ALM has the capacity to work with all business types in the retail sector, including:
Clothing retailers
Footwear retailers
Healthcare & cosmetics
Household appliances
Sporting goods
Entertainment
Desktop publishing translation for fast turnaround times
Retail is often a fast-moving industry where delays in deployment can be costly. To ensure our translations are as efficient and time critical as possible, ALM provides desktop publishing translation to keep translated material consistent across all of your markets while reducing the workload for your own designers.
Our DTP translation experts work with your existing digital files to incorporate translated material within the original design and return the translated material in the same source format. This means your designers won’t need to cannibalise their original designs to fit around translated text.
