Social media marketing for international audiences
If you are looking to communicate with a global audience, no digital channel comes close to social media in terms of targeting and reach. At ALM Translations, we work closely with brands to create truly engaging multilingual content which ignites conversations across the world.
Building international communities with organic social growth
Successful multinational businesses invest heavily in developing their organic social presence for a good reason – it significantly improves their brand following and allows them to create an open dialogue with their customers.
International social media marketing is especially powerful when speaking the language of your international audiences, and can transform your business from a faceless global entity to a locally recognised organisation with a high level of community buy-in.
Highly targeted advertising with paid social ads and boosted posts
Most social media marketing platforms offer better targeting options than any other traditional or digital avenues combined. Interests, behaviour, affluence, location, and many other options can be customised to build the ideal audience for your product or service.
Unlike organic activities, paid social provides near-instant traffic and can be switched off when it’s not required, making it ideal for seasonal campaigns or launching new products. Being pay-per-click means it’s also easy to track results and ensure your ads remain profitable.
Localised content creation for multilingual social media
Every country is unique linguistically and culturally, so what might be a perfectly acceptable post in English may not necessarily translate well into other languages. At best, it won’t make sense, however at worst, this could offend your customers from a particular culture, and when you are dealing with several markets at one time, this risk is amplified.
The power of our international social media support lies in the local knowledge our experts bring to the table, including the way in which users consume social content across the globe.
Although Facebook, Twitter and Instagram are the most popular platforms in the west, Baidu’s social platform and VKontakte are far more mainstream in China and Russia, respectively. In Italy, Facebook is used mainly for promotions and competitions, making it unsuitable for long-form content.
Our team is made up of in-country, native-speaking social media managers who provide locally focused strategies and community management, integrated within your existing social media team or as a stand-alone entity.
Exponentially increase social media engagement with a voice tailored for each individual market to meet the demands of your target audience with international social media campaigns. international link building services
Increase your brand’s global digital footprint with localised social media management
Organic social media growth for engagement with local audiences
- Penetrate global communities with localised social brand management
- Outreach conducted by native-speaking experts
- Account managers based in your target market
Targeted advertising campaigns with paid social ads
- Promote your products and services to the right people at the right time
- Ad copy created by native-speaking experts for improved conversion rates
- Ongoing management and optimisation
International social media platforms supported
- Experienced platform-specific specialists
- Unique and engaging creative ad copy production
- Local language hashtag and keyword research for best possible results
Get in touch for help with your international social media
Find out how ALM can help your brand connect with consumers on social media across the globe
Accurate localisation that drives global content expansion, improves workflow efficiency, and boosts multilingual impact for Digital Element.
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Frequently Asked Questions
In a world of short attention spans, social media marketing posts must quickly catch the attention of the viewer and reel them in. Effective multilingual marketing involves using puns, idioms and cultural references that immediately resonate with the target audience and this process is known as transcreation – going beyond the words to recreate the emotional impact of the message.
Yes, we’ll work with you to understand your brand voice, whether it’s playful, corporate, sophisticated or highly unconventional. We’ll use your existing brand guidelines as a starting point and adapt them for the different languages and cultures you’re targeting, with help from our native-speaking, in-country linguists, who are best placed to advise on how to strike the right tone while respecting cultural nuances.
Hashtags are an example of terms that can’t be directly translated, because they have to take account of trends in the target culture. Our social media service includes careful research to ensure that we use high-volume equivalent terms for multilingual hashtags, which might look nothing like the originals, but will give you the performance you need.
You can’t be expected to know the cultural contexts for all the international markets you’re targeting, but this is exactly where we can help. We have access to in-country native-speaking linguists who have that deep understanding, crafting your posts with sensitivity and avoiding any unfortunate PR blunders that would get people talking about your brand for all the wrong reasons!
Character limits present an additional challenge when translating social media content, but they give our linguists the opportunity to use their creativity to focus on conveying the message rather than converting the words. The phrasing in the new language might look different or more concise, but the effect on the reader will match the desired intention behind the post.
We understand that eye-catching visuals are a key aspect of many social media posts, so we include these as part of our social media service. We have a dedicated in-house desktop publishing team who will adapt or recreate your graphics to ensure that the visual impact hits the right note in your target market, including culturally sensitive selection of colours, fonts and imagery.
Yes, absolutely! We know that social media ad copy needs to be optimised for high conversion and localised to fit the constraints of your chosen social media platforms, so this is integral to our social media translation service. As a bonus, we can also do the publishing for you, posting the content on your accounts and managing the workflow.
