Website Translation & Localisation
ALM supports MedTech, life sciences, manufacturing, software and technical organisations with website translation, localisation and multilingual SEO designed to improve international performance.
If your organisation communicates in multiple languages with audiences online, professional website translation services are fundamental to support success in overseas markets. Expanding your website into new markets requires more than translating text. Organisations often address this at the same time as a wider website redesign, ensuring multilingual performance is built in from the outset rather than retrofitted later. For organisations operating in regulated, technical or software environments, accuracy, consistency and performance are critical.
ALM combines website translation, localisation and multilingual SEO to help organisations improve visibility, user experience and conversion across international markets. Our in-market linguists and digital specialists create content adapted for local audiences while maintaining technical accuracy and brand consistency.
Website Content We Translate
- Product and service pages
- Technical content and knowledge bases
- Ecommerce websites
- Landing pages
- Blog content
- Customer portals
- Support centres
- Multilingual resource libraries
- Knowledge base articles
- Customer documentation
- Microsites
- Support articles
If your website forms part of a wider software platform or SaaS product, our Software Localisation Services ensure user interfaces, applications and digital experiences remain consistent across every language and market.
When Standard Translation Falls Short
Website translation projects often fail when translation, SEO and website management are treated as separate activities. Multiple suppliers, disconnected workflows and manual processes frequently lead to delays, inconsistent terminology and poor multilingual website performance. Where marketing campaigns need to be creatively adapted rather than directly translated, our Transcreation Services provide a complementary solution.
In practice, issues arise around SEO structure, CMS integration, inconsistent terminology and ongoing updates. These challenges lead to poor user experience, reduced visibility in search, and underperforming international sites. ALM addresses this by combining translation, technical SEO and workflow integration into a single, structured approach.
A Structured Approach to Multilingual Website Performance
As multilingual digital marketing specialists, we help ensure your website translations are technically optimised for the best possible performance within search engines without compromising on translation quality. Web page load times, Hreflang implementation, metadata, and keyword research are audited and rectified where necessary as part of all our website translations.
ALM supports API integrations and CMS connectors for platforms including WordPress, Shopify and bespoke CMS environments, helping automate multilingual publishing workflows, reduce manual effort and accelerate content updates.
Technology, CMS connectors and AI-assisted workflows help streamline collaboration between developers, content teams and linguists, making multilingual website updates faster, more consistent and easier to manage. Translation Memory, terminology management and automated workflows all contribute to maintaining quality while reducing duplication and manual effort.
See Website Localisation in Practice
Every CMS and website architecture presents different localisation challenges. See how ALM delivered a multilingual WordPress website across 12 languages, integrating directly with the client’s website workflow to eliminate manual publishing, improve multilingual SEO and accelerate international launch.
Read our WordPress Website Localisation Case Study
Pre-launch Audit and Commercial Outcomes
A final review of your translated website is an essential stage in any website translation process. This offers peace of mind that your final site will work for you and your customers. In collaboration with your web development team, ALM checks that your site is tested before launch. ALM offers a staging site check to review the site functionality works as it should, to avoid any frustrating and disappointing blips after launch.
A well-designed multilingual workflow helps organisations publish content faster, maintain consistency and support long-term international growth.
Ensure your website performs across every market and not just in one language. Discuss your website and international strategy with ALM today.
Multilingual websites that are designed for performance across all languages and markets
Dual-skilled translator copywriters – in your industry
- Content adapted for conversion, not just translation
- Messaging reflects how users engage in each market
- Expertise in your industry sector and in-market specialists
- Brand values adapted to resonate in the target culture
International SEO woven through the workflow
- International SEO built into every workflow
- No need to coordinate 2 separate suppliers: linguists and SEOs work in tandem
- Bespoke workflows created to meet your website goals
- Technology-enabled workflows maintain terminology, consistency and efficiency across future website updates
A market-based approach
- Ensuring the right language variant and conducting market-based keyword research is key
- The more local your site appears, the greater the engagement and the higher the conversions
- Market insights on cultural factors such as trust, colours and imagery for a better user experience
- Recommendations on top channels by market to enhance digital performance
Book a consultation with our team today
Maximise ROI in international markets with website translation services
Launching a multilingual website involves far more than translating text. Website localisation combines multilingual content, SEO and localisation technology to deliver a consistent user experience across every market.
Frequently Asked Questions
Translating a website makes it available in a different language, but localising a website ensures that it functions within a different location. This means you need to consider date and number formats, language variants, currency symbols, time zones and even shipping information. The user experience needs to feel “local” to the website user, not just linguistically but also in terms of standards and conventions.
Our technical team assesses the best workflow for your specific website, so whatever content management system you use (e.g. WordPress, Shopify, Lokalise or a bespoke CMS), we can mobilise the right technology for the job. We make use of APIs and plugins to automate the import/export of your content and avoid manual copying and pasting. We also use translation memory tools to reuse content, saving time and ensuring consistency.
At ALM, we have developed agile translation workflows that are triggered when new content has been added, so your new blog posts can be quickly translated using translation memory tools for speed and consistency. This means your new content can be pushed live quickly so it can start driving traffic to your website in all your chosen markets as soon as possible.
With our many years of experience translating content, we know only too well that text length can vary from one language to another. Our linguists are well versed in adapting content to ensure that it will fit within page constraints and we can include an in-situ review to ensure that buttons and banners look perfect before go-live.
Absolutely! We have an online tool that will present source (original) and target (translated) content side by side so you can use your own native-speaking subject matter experts to approve the terminology and style if they wish. Any changes made at this stage can then feed directly into the translation memory and glossaries we hold for you, which we can reuse.
We understand that a website is meaningless if no one can find it! Our website translation services include keyword research in the target language to ensure that the keywords are fully adapted, not just translated. Meta titles, descriptions and alt tags will be optimised to rank on local search engines for a high-performing site in all your chosen markets.
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